You protect a business name and logo mainly through trademarks, with copyright covering logo art. How the protections work and why to search before you commit.

A DBA lets you operate under a name that isn't your legal one. Who needs to register one, what it does and doesn't protect, and how it differs from an LLC and a trademark.

A good name is clear, memorable, and available. How to choose one, check it's not taken as a business/domain/trademark, and the four ways a name gets registered.

Your brand is more than a logo — it's the promise customers remember. The pieces of a real small business brand, and how to protect your name.