You protect a business name and logo mainly through trademarks, with copyright covering logo art. How the protections work and why to search before you commit.

AI logo tools are fast and cheap, but a logo is a legal asset. How to use AI for a logo while checking ownership, copyright, and trademark before you commit.

A good name is clear, memorable, and available. How to choose one, check it's not taken as a business/domain/trademark, and the four ways a name gets registered.